Dr. 4WARD

True or false: 90 percent of the data in the world was created in the last two years? True. That’s right, the Egyptians, Romans and Ming Dynasty combined have nothing on us when it comes to generating data, or “content” as it’s often called...

“A new way of thinking”

Follow Scott Lewis on Twitter (@vosdscott) and you’ll wonder how he has time to get anything done. Regularly tweeting dozens of times a day and engaging in spirited exchanges with followers, Lewis appears to live much of his life online. He does get plenty done in the...

The News From Your Home Turf

Arguably the most profound effect that social media has had is this – it has changed media from sending information out into sending information back and forth between customers, citizens and the media. Restaurants can’t advertise on Yelp! without risking the...

Our One Year Anniversary

Happy Birthday to us! This month, we are proud to celebrate one year of  delving into the people, technologies and techniques that make outreach possible. We’ve been excited to explore the art of storytelling through interviews with people as diverse as...