by cityworks | Apr 5, 2012 | Interviews, Social Media, Storytelling
Ashley Kingsley is a social marketing whiz. It’s probably best to list the things she doesn’t do. Hmm. We’re stumped. She’s a social media marketing strategist, viral and grassroots marketing campaigner and renowned for her abilities when it comes to social networking...
by cityworks | Apr 2, 2012 | Storytelling, Strategies
Remember the Volkswagen ad where the little boy playing Darth Vader tries to use “The Force” to make objects move? It was the most watched ad on YouTube in 2011, with 45 million hits. Check it out. It now has a whopping 52 million views. Why? Jean...
by cityworks | Mar 27, 2012 | Storytelling
The formula for a good story is pretty simple. You just need a hero, an adversary, some dramatic clashes, a climax and an ending that resolves those clashes. You can throw in a love interest if you like. And some cool cars, too. Like the Batmobile. Heroes come in all...
by cityworks | Mar 22, 2012 | Interviews, Storytelling
“If we see something that blows us away, we will keep coming back for it. ” This quote came out in our interview with Jon Franklin, a two time Pultizer Prize winning newspaper reporter. It captured the theme of the month – the power of storytelling in...
by cityworks | Mar 20, 2012 | Interviews, Storytelling, Engagement
Storytelling is powerful. One aspect of its power is its ability to engage people. We need look no further than down the road less than a mile from our office to one of the nation’s great parks – Balboa Park and its storytelling adventure, The Giskin...
by cityworks | Mar 16, 2012 | Storytelling
Once upon a time… A young man made a computer in his parents’ garage… A 12-year-old boy had his bike stolen, so he was advised to take up boxing if he wanted to really “whup” the boy who took it… A young woman dreamed of rocketing into space and she had the perfect...
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