Bradley Avenue Improvement Project

Improving Roads by Improving Lives

Enhancing our roadways is one of the many ways to improve the quality of life in our neighborhoods. The Bradley Avenue project expands the roadway and SR67 bridge, reducing traffic congestion and air pollution related to idling cars stuck in traffic. Other beneficial features are new bike lanes and improved sidewalks with new shade trees, landscaping and street lighting. These improvements will further reduce congestion and lower carbon emissions by providing an alternative mode of transport to auto use. Additionally, a new sound wall along a portion of the roadway will reduce traffic noise for local residents and new bioswales will filter run-off, keeping our water supply clean. 

Our team, in support of the County’s Program Manager, planned and executed a public meeting to inform the local community about: the project’s purpose and beneficial features; answer their questions; and prepare them for the next steps in the project development process. Our team’s proactive outreach, resulted in over 100 participants at the public meeting.

In researching and developing the community engagement plan, the team identified barriers to participation that could be overcome with specific communications in not only English, but Spanish and Arabic as well. Nearly all materials were prepared in three languages by our team. 

Upcoming public engagement includes a “Thank-you Eblast” and a ground breaking event to celebrate the start of construction. 


  • Communications and Engagement Plan: Developed plan using a diversity lense to identify barriers and tailored solutions to increase engagement overall

  • Public Workshop: Designed, conducted, documented  and prepared summary memo for an event attended by over 100 participants

  • Collaterals: Prepared messaging, copy and graphic design for project fact sheets, e-blast series, slide decks and web page update. Eblast open rate was 51%, nearly double industry averages.

  • Illustrative Project Boards: Prepared site plan, visual simulations, existing conditions and schedule boards

  • Translated and formatted collaterals and presentation boards into Spanish and Arabic


County of San Diego, Department of Public Works
NCM Engineering, Corporation


El Cajon, San Diego County, California