Bradley / SR-67 Project

Improving lives by improving roads

Enhancing our roadways is one of the many ways to improve the quality of life in our neighborhoods. The Bradley Avenue project expands the roadway and SR-67 bridge, reducing traffic congestion and air pollution related to idling cars stuck in traffic. Other beneficial features are new bike lanes and improved sidewalks with new shade trees, landscaping and street lighting. Additionally, a new sound wall along a portion of the roadway will decrease traffic noise for local residents and new bioswales will filter run-off, keeping our water supply clean. In researching and developing the community engagement plan, the team identified barriers to participation that could be overcome with specific communications in not only English, but Spanish and Arabic as well. Nearly all materials were prepared in these three languages by our team. 

Our team, in support of the County’s Program Manager, planned and executed a public meeting to inform the local community about: the project’s purpose and beneficial features; answer their questions; and prepare them for the next steps in the project development process. Our team’s proactive outreach resulted in over 100 participants at the public meeting. Plans for upcoming outreach include a “Thank You Eblast” and a groundbreaking event to celebrate the start of construction. 


  • Communications and Engagement Plan
  • Public Workshop with 100 Participants
  • Digital and Print Collaterals in English, Spanish and Arabic
  • Visual Simulations, Illustrative Site Plan and Other Project Boards


County of San Diego
Department of Public Works


San Diego County, California