Walk+Bike Campaign

Going Green by Going Your Own Way

This campaign was funded by SANDAG to be a model for cities through the San Diego region for how to message, brand and engage people in walking and bicycling shorter trips. We developed a coordinated marketing effort with the City, San Diego County Bicycle Coalition and Circulate San Diego resources to deliver a multi-faceted approach to reach different community members. The plan defined four phases from an initial introduction through the steps of making these activities a regular part of day to day life. We helped stakeholders overcome barriers and marketed the benefits of a walking and bicycling lifestyle: less stress, more joy, and healthier bodies. Walking and bicycling create all these benefits and are a major part of reducing green house gases caused by relying on autos for trips we can make using our own power.


  • Communications Planning
  • Behavior Change
  • Branding
  • Writing & Editing
  • Graphic Design
  • Community Outreach




San Diego County, California

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