by cityworks | Apr 5, 2012 | Interviews, Social Media, Storytelling
Ashley Kingsley is a social marketing whiz. It’s probably best to list the things she doesn’t do. Hmm. We’re stumped. She’s a social media marketing strategist, viral and grassroots marketing campaigner and renowned for her abilities when it comes to social networking...
by cityworks | Apr 2, 2012 | Storytelling, Strategies
Remember the Volkswagen ad where the little boy playing Darth Vader tries to use “The Force” to make objects move? It was the most watched ad on YouTube in 2011, with 45 million hits. Check it out. It now has a whopping 52 million views. Why? Jean...
by cityworks | Apr 10, 2012 | Interviews, Social Media, Storytelling, Engagement
Can storytelling do more than entertain us? Does it have even greater, more substantial powers? Can stories change the world, change our world, change us and even change our day-to-day behaviors? Yes. An example: Cigarette smoking. It was once an accepted behavior....
by cityworks | Apr 17, 2012 | Interviews, Storytelling
Why do we like stories? Why do we seem to need them? Why do we still, to this day, find the Iliad so fascinating that Brad Pitt grew his hair really long to star in Troy. (Did Homer’s ancestors get a box office cut?) There’s science behind storytelling. It’s said that...
by cityworks | Apr 18, 2012 | Interviews, Storytelling
Today, we continue our discussion with Kendall Haven, author of Story Proof: The Science Behind the Startling Power of Story. The project was quite the undertaking. According to his website, he gathered evidence from 16 different fields of scientific research,...
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