by cityworks | Apr 10, 2012 | Interviews, Social Media, Storytelling, Engagement
Can storytelling do more than entertain us? Does it have even greater, more substantial powers? Can stories change the world, change our world, change us and even change our day-to-day behaviors? Yes. An example: Cigarette smoking. It was once an accepted behavior....
by cityworks | Apr 17, 2012 | Interviews, Storytelling
Why do we like stories? Why do we seem to need them? Why do we still, to this day, find the Iliad so fascinating that Brad Pitt grew his hair really long to star in Troy. (Did Homer’s ancestors get a box office cut?) There’s science behind storytelling. It’s said that...
by cityworks | Apr 18, 2012 | Interviews, Storytelling
Today, we continue our discussion with Kendall Haven, author of Story Proof: The Science Behind the Startling Power of Story. The project was quite the undertaking. According to his website, he gathered evidence from 16 different fields of scientific research,...
by cityworks | May 1, 2012 | Interviews, Storytelling
We hope you are enjoying our approach to this blog. It is a place where experts from across the nation are sharing their thoughts about a common theme that relates to marketing, communications and involvement for our ever-changing world. With the closing of April, our...
by cityworks | Apr 27, 2012 | Storytelling
During the months of March and April, the Collaborative Services’ blog focused on the power of storytelling in marketing, communications and public involvement. Much of the content from our esteemed experts explained how powerful stories can be. And, no question, they...
by cityworks | Apr 25, 2012 | Interviews, Storytelling
Today, we continue our look into politics and storytelling with insight from Caren S. Neile, who is the founder and director of the South Florida Storytelling Project at Florida Atlantic University. Over the years, she has studied and written about this form of...
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